Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential manner houses on this planet. Its world wide achievements wasn't crafted through conventional advertising and marketing or mainstream developments, but through a Daring philosophy: obstacle the norm, split conventions, and Allow originality speak louder than recognition. This unconventional method turned the muse for CDG’s around the globe growth.
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CDG gained Worldwide attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide manner editors and consumers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed pictures of the collection with photos taken at Auschwitz concentration camp, plus the controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/Winter season collection addressed the thought with the persona,[fifteen] the other ways Comme Des Garcons to present one's self to the whole world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine With all the masculine.
CDG constructed a robust distribution technique by putting its products in top rated luxury shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a completely new fragrance, Concrete, and marked its launch during the US using a meal curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as an inventive space, boosting CDG Hoodie's reputation for innovation and giving shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its reach by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities assisted distribute the brand’s identity, generating parts just like the Enjoy Coronary heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the globe, aiding CDG get to world wide mainstream visibility while staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals gained globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The corporation also generates a line of agendered fragrances, almost all of which can be unconventional on this planet of perfume and aligned Together with the types of its garments.[6]